Simple, Transparent Pricing

Choose the plan that fits your needs. Paid plans include a 14-day money-back guarantee.

Not sure which plan matches your workflow? Start with the ultimate guide and compare features by actual use case.

Compare export formats, creative fields, and analysis features below. Daily quotas and per-export limits are separate; exports depend on the available results for your query.

Free

$0 /month

Perfect for getting started

  • 100 ads/day quota
  • Up to 100 ads per export
  • Export to CSV
  • Essential advertiser and ad fields
  • Ad Content Analysis (10/day)
  • Brand aggregation export
  • 1 device
  • Image URLs & Preview links
  • YouTube video references
Most Popular

Pro

$12.90 /month

For marketers and researchers

  • 5,000 ads/day quota
  • Up to 1,000 ads per export
  • Export as CSV, JSON, native XLSX
  • Enhanced fields and ad history dates
  • Ad Content Analysis (100/day)
  • Image URLs & Preview links
  • Available ad history dates
  • 3 devices
  • YouTube video references

Enterprise

$39.90 /month

For teams and agencies

  • 50,000 ads/day quota
  • Up to 3,000 ads per export
  • CSV, JSON, native XLSX
  • All public export field groups
  • Ad Content Analysis (500/day)
  • Available YouTube video references & metadata
  • 10 devices
  • Pro export features included
  • Image URLs and preview references

Compare Google Ads export features

Free covers CSV exports and essential ad research. Pro adds JSON, native XLSX, image and preview references, and available history dates. Enterprise adds available YouTube references and video metadata.

See the export field comparison ↓
Export features by Free, Pro, and Enterprise plan
FeatureFreeProEnterprise
CSV exportIncludedIncludedIncluded
JSON exportNot includedIncludedIncluded
Native Excel (.xlsx) exportNot includedIncludedIncluded
Domain and advertiser resultsIncludedIncludedIncluded
Brand aggregation resultsIncludedIncludedIncluded
Text-ad content analysisIncludedIncludedIncluded
Image URLs and preview referencesNot includedIncludedIncluded
Available ad history date exportsNot includedIncludedIncluded
Single-ad history in the extensionNot includedIncludedIncluded
YouTube references and video metadataNot includedNot includedIncluded
Devices1310

Content analysis has its own usage allowance. Available features depend on your plan and installed extension version.

Compare available export fields

See which information each plan can include. Expand a field group to view the column names used in export files.

Public export field groups available in each plan
Field groupFreeProEnterprise
Advertiser identity
advertiser_idadvertiser_name
IncludedIncludedIncluded
Ad identifier
creative_id
IncludedIncludedIncluded
Target domain
target_domain
IncludedIncludedIncluded
Ad format
formatformat_name
IncludedIncludedIncluded
Transparency Center ad page
transparency_url
IncludedIncludedIncluded
Query location
query_region
IncludedIncludedIncluded
Analyzed ad content
ad_domainad_titlead_description
IncludedIncludedIncluded
Available ad history
days_shownfirst_shown_datelast_shown_date
Not includedIncludedIncluded
Image URL
image_url
Not includedIncludedIncluded
Ad preview reference
preview_url
Not includedIncludedIncluded
Video references
youtube_video_idvideo_urlvideo_thumbnail_url
Not includedNot includedIncluded

Included means the field is available to your plan; it does not guarantee a value for every ad. Content analysis must be enabled for supported text-ad screenshots. Dates, image URLs, and video references depend on what the source provides.

Query location is the selected search region. History dates and observed date spans do not establish continuous delivery or current campaign activity. A Transparency Center ad page link differs from a preview reference, which may require Google's rendering context.

Plan and export questions

Which plan includes Excel and JSON exports?

Pro and Enterprise include CSV, JSON, and native Excel (.xlsx) exports. Free includes CSV export.

Is Ad Content Analysis included in every plan?

Yes. All plans include optional analysis of supported text-ad screenshots for domain, title, and description suggestions, within their analysis allowance. Enable it in the extension and review the results before using them.

Will every available export field contain a value?

No. Values depend on the source record, selected options, plan, and available analysis results. A missing date or media link does not mean the export failed. History dates do not establish continuous delivery or campaign performance.

What is the difference between an ad page link and a preview reference?

The ad page link opens a Google Ads Transparency Center detail page and is included in every plan. Pro and Enterprise can also include available preview references, which may be rendering resources rather than standalone pages. Enterprise adds available video references; these do not guarantee permanent media access.

Explore the Google Ads competitor research workflow or follow the Transparency Center guide for examples. Comparison reviewed October 27, 2026.

Have questions? Check our FAQ or contact us.