Competitor creative research
Google Ads competitor analysis. Focused on creative research.
Search a competitor’s domain or advertiser in Google Ads Transparency Center, then use Ads Insight Pro to organize available public ad examples into a research file.
Free CSV export · Paid plans add JSON and native XLSX
Also available for Firefox and Edge →From search to structured research
Quick answer
What does Google Ads competitor analysis include?
For creative research, Ads Insight Pro organizes public ad records returned by Google Ads Transparency Center so marketers can review competitor examples and export available details. It does not reveal private targeting, commercial spend, conversions, or ROAS.
Source: Google Ads Transparency Center ↗
A practical ad research workflow
Find competitors’ Google Ads. Compare the creative.
Move from browsing individual ads to reviewing a collection of relevant examples.
Start with a competitor
Search a website domain or advertiser in Google Ads Transparency Center. Use brand aggregation when Google groups related advertiser accounts.
Focus your creative research
Use the source page’s region, date, platform, and format filters to shortlist relevant public ad examples.
Keep a reusable research file
Export the returned records to CSV, or choose JSON and native XLSX with a paid plan. Compare available ad details in one place.
Start from the Google Ads Transparency Center; available results depend on Google’s records and the filters you select. Need help with your first search? Follow the Google Ads Transparency Center guide.
Built for the next step
Put competitor ad copy into context.
Keep available domains, titles, and descriptions together. Use native XLSX on Pro or Enterprise to filter records and add your own research notes.
Optional Ad Content Analysis extracts domain, title, and description suggestions from supported text-ad screenshots. Review suggested values before using them.
For marketers, researchers, and agencies
Make the research useful to your team.
Find your next creative angle
Review headlines, offers, and creative variations for a more focused brief. Optional Ad Content Analysis extracts domain, title, and description suggestions from supported text-ad screenshots for review.
Prepare a client competitor review
Bring public ad examples and advertiser details into a structured file your team can review, annotate, and share.
Compare market messaging
Use consistent filters to review examples available for different regions. Keep the query and collection date with your research notes.
Choose the right research layer
Creative examples or keyword intelligence?
Use Google’s public ad records to understand visible messaging. For paid-search keyword or traffic research, compare them with a separate research platform such as Semrush.
Ads Insight Pro
- Start from a domain, advertiser, or supported ad page
- Organize public creative examples and available metadata
- Export results for your own spreadsheet analysis
Semrush Advertising Research
Use its paid-search reports for keyword and competitor research. Coverage and estimates depend on its database and selected market.
Explore Semrush Advertising Research ↗Public ad examples do not reveal private targeting, commercial spend, conversions, or ROAS. An observed date span does not prove continuous delivery or performance.
Start small. Expand when you need to.
A plan for your research workflow.
Pro
More export options
CSV, JSON, and native XLSX, plus available image links and timing fields.
Explore ProEnterprise
Video references
Pro export features plus available YouTube references and video metadata.
Explore EnterpriseFeatures depend on the installed store version, plan, and source records. See pricing for current plan details.
Plan details reviewed October 27, 2026 against the current pricing page.
Google Ads competitor research questions.
What is a Google Ads spy tool?
A Google Ads spy tool helps you research public competitor ads. Ads Insight Pro organizes results from Google Ads Transparency Center into export files, so you can review creative examples and available ad details.
How can I check competitors’ Google Ads?
Search a competitor’s domain or advertiser in Google Ads Transparency Center, choose the available region, date, platform, and format filters, then open Ads Insight Pro to export the public records returned. Results depend on Google’s available records and your plan; the tool does not reveal private campaign data or prove performance.
Can I research competitor Google Search and Display ads?
You can export supported ad records returned for the selected advertiser and Google page filters, including text, image, and video formats where available. Platform and creative format are separate filters; an image format alone does not identify its placement. Coverage and media details depend on the source records.
Can I try Ads Insight Pro for free?
Yes. The Free plan includes CSV export for an initial competitor review. Pro and Enterprise add JSON and native XLSX exports and additional fields. Compare plans on the pricing page.
Can I see competitor keywords, spend, or conversions?
Ads Insight Pro does not reveal private keyword targeting, commercial ad spend, conversions, or return on ad spend. Use exported public records for creative research; they do not establish campaign performance.
How is this different from Semrush Advertising Research?
Ads Insight Pro starts with public Google Ads Transparency Center results and organizes creative records for export. Semrush Advertising Research provides its own paid-search research reports. Use creative examples alongside separate keyword or traffic research when needed.
Can I export image and video ad information?
You can organize supported ad records returned by Google. Pro and Enterprise include available image URLs and preview links; Enterprise also includes available YouTube references and metadata. These depend on the source and do not guarantee permanent access to media files.
Is every ad included in an export?
An export includes public records returned for your selected query and filters, within your plan and page limits. Missing results, observed dates, and ad counts do not prove whether a campaign is active or successful.
Start with one competitor.
Build a clearer picture of their public ad messaging, then bring the examples into your next creative brief.
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